Have your digital marketing efforts fallen flat? Does it make you feel uninspired, despairing and frustrated? Are you afraid that what you’ve been doing won’t get you the results you’re looking for?
You are probably wasting lots of money running old school marketing strategies, inefficiently. As a digital marketing agency, we know from experience that many B2B marketers aren’t sure if they’re using online marketing strategies that actually work.
At NaijaCopy, we’ve been working in digital marketing for a number of years now, helping companies across many different industries to improve their results and grow.
Alongside this, we see a lot of other businesses using different strategies – some of which are effective, some of which aren’t. Our aim is to share with you the techniques which work (and those that don’t) in the hope that they can help you on your journey to growing your business.
First, what are the fundamentals of successful digital marketing?
If you’re a brand owner, you want to make sure whatever strategy you decide to go with is the right one. This means understanding what works and what doesn’t work, but also taking those facts and working them into your business practices. The more information you can find out, the better.
We’re going to show you seven digital marketing techniques that work every time for most of the top brands in the world and that will help you too build a bigger, better brand and take your business to truly global levels.
At our digital marketing company, we have initiated and executed a number of successful digital marketing campaigns. One of the key factors is that we have a team that works together to create consistent messaging and a unified strategy.
It doesn’t come naturally to a lot of people, and that’s why many digital marketing teams tend to struggle with putting together an effective campaign. A successful team is built on the groundwork of members who are proficient in a range of important skills, including content writing, copyediting, social media marketing, SEO, web design and email marketing.
Now that we’ve explored the basics of creating a successful digital marketing team, let’s dive in to explore the top digital marketing strategies some of your favourite brands love to use.
As a business owner, blogging is a must to help you reach the right audience and get your brand noticed. It is a great way to create fresh, engaging and useful content for your target readers, while also showcasing your brand’s industry expertise.
But no matter how good the quality of your content is, if it’s not getting in front of the right eyes you could still be struggling to attract customers
So what should you do differently with your blog content?
When creating content, be sure you’re not just solving a problem your target readers are actually finding answers for; but also make sure you write your posts with SEO in mind—so more people (organic traffic) can find your content.
Keyword research tools can help you learn what questions people are asking, and Google SERPs features such as “People Also Ask” snippets make it easy to choose the right keywords, keyword phrases and long-tail keywords for your blog.
Keyword research tools can also help you to integrate keywords naturally and in the right density, which increases your chances of being featured in Google’s and other major search engines’ top results.
It’s then a straightforward process to identify the best keywords for your business, assess keyword competition (or difficulty) and then create SEO-optimised content.
Follow these simple steps and your content will rank with free traffic from Google every month.
Brand storytelling on social media
Don’t be a bore on social media.
Stop posting repetitive tweets, updates, promotions across every social media channel. Seriously, no one cares anymore.
What to do instead?
Yep, simply put the ‘social’ back in your brand’s social media strategy.
Humans prefer to buy from other humans, not a faceless bot or brand.
Telling stories about your brand can help you humanize your brand and forge a connection with your target audience on special media. It is one method to make your brand more personable and relatable.
Storytelling on social media is a powerful tool that can persuade your audience to do something, be it buying your product or simply falling in love with your brand. It can go a long way in shaping your brand’s image in the eyes of your target audience.
When it comes to a brand story, your consumers are yearning for authenticity. So, you need to create a narrative that’s true to your brand and demonstrates its uniqueness.
If a brand is authentic and unique, and its story is presented in a creative, interesting and consistent way, it will always be remembered by its viewers.
Here are a couple more quick tips on effective brand storytelling on social media.
- Choose one social network to focus on
If you’re thinking about using social media for marketing, it’s best to concentrate your efforts. So choose one network and start there – at least initially.
Social media can be a huge boon for your brand. That said, it can also be an endless pit of despair if you’re not doing it right. It’s fine to experiment with different social networks, but the fact is that some work better than others. You need to pick the right ones, otherwise, you’re wasting everyone’s time and just making it harder on yourself.
So, what social network should you use? The one with the most users?
The answer is whichever one your target audience frequents. If you sell dog toys, then Instagram might be the best place for you to build a following. If you sell e-books about WordPress, then Twitter might be the way to go.
- Structure your content to perfectly suit the platform
There are various types of social media platforms. On each one, the primary purpose of your followers will be different. This means you need to tailor the way you share your content to match those needs.
To successfully engage an audience with your business, you need to understand who they are and what they are looking to accomplish. Depending on the network, your content strategy will vary in terms of content style, format and presentation.
The secret is to create content that perfectly matches the platform’s ideal type of story.
For instance, people visit YouTube to be entertained or to learn something.
In contrast, Facebook users don’t want long tutorials or ads in their newsfeeds—they want engaging content that can be shared with friends. Give your posts or videos humour, spice or mystery. They should be no longer than a minute.
On Twitter, it’s important you get people’s attention fast. So, here it’s all about communicating your messages quickly and efficiently, and not overwhelming users.
Video marketing has grown exponentially in the last few years. It’s now a highly effective way to help your business grow and make sales. In fact, it can be so effective that some websites are relying on video marketing more than any other strategy.
Video marketing works well because everybody loves video.
Besides, people have busy lives and they often prefer the convenience and accessibility of watching videos. So, it’s a great way to boost your brand awareness and drive traffic and leads to your business.
To succeed with this strategy, create genuinely helpful and valuable videos with minimal fluff and avoid being overly promotional.
For best results with this strategy, make your videos short, genuinely helpful and valuable. Keep the fluff to a minimum and refrain from being overly promotional.
Responsive Web Design
Making your content viewable on mobile devices is the future of digital marketing.
Marketing is all about reaching your customers, and these days, an increasing number of them are viewing your content from their mobile devices. The last thing you want, then, is for your website to display itself in all its tiny-fonted glory when someone visits it on their phone. Responsive web design (RWD) ensures that your website will look as good, if not better, on a smartphone as it does on a desktop computer.
The designs and layouts, while not as complex, have to have that same level of quality in order to capture mobile viewers. Responsive web design is the solution that has striven to address the needs of sites across multiple platforms.
Google favours websites that are designed to provide an optimal experience across all viewing devices, so make sure your website is set up this way. It’s especially useful if you update your site often.
Local Search Marketing
Local search marketing enables local businesses to market their services or products directly to customers who are searching for a business that offers something close by.
When executed correctly, local search marketing allows you to tap into local consumers’ natural desire to visit locally-owned businesses.
When it comes to digital marketing techniques that work in the world of local search, there are an endless amount of opportunities you can pursue. One of the simplest is utilizing Google’s My Business platform which allows you to create a free listing for your business on both Google Maps and Google Search.
Once you have your listing set up, there are a number of things you can do to optimize it so that when people do searches based on specific phrases or locations, your business will appear in their local results. If someone wants to visit your physical location, this allows them to go directly from searching in Google to driving out to where you are located.
Google makes it easy to keep your listing current as well.
And don’t forget that people are more likely to do business with companies that inspire trust, and online reviews can help your business become that kind of company.
Factor in the fact that 84% of consumers trust online reviews as much as a personal recommendation, which underlines the importance of encouraging customers to write positive reviews. You’ll even want to get involved on social media as 8 out of 10 people use social media to find local businesses.
Guest blogging is an excellent way of getting your content to be seen by a large audience — those who may not have heard of you otherwise.
It can also be a great way to establish yourself as an authority in your industry, as well as to get backlinks or free referral traffic.
The catch, however, is that it’s important to guest post for high-quality sites. No matter how much time you spend on creating a piece of content, if it is on a lousy site, most people will not waste their time reading it. Thus, the quality of sites that you post on is key to maximizing your exposure and traffic through this strategy.
Most small business owners often ask: Are paid ads really worth it?
The simple answer is: Yes.
Paid ads aren’t free, but if you want to reach a lot of people, ads can be an extremely valuable and efficient marketing tool.
Let’s be honest: every good thing in life comes with a price tag. Besides, when you look at the time investment of paid ads compared to the time it takes to do everything else, it truly makes sense.
If you want to beat your competition, paid ads are a critical aspect of your digital strategy. Whether it’s Google AdWords, LinkedIn, Twitter, Instagram, Facebook or another platform that you choose to use in your advertising strategy, there is no denying that paid ads work if used correctly.
The success of digital marketing has changed considerably over the past several years. In the past, businesses were more concerned about driving direct sales and conversions, but now people are more interested in building relationships with brands online.
Getting involved with your consumers’ lives in this way is the best way to build long-term relationships. And once you have a loyal consumer base, digital marketing services and techniques will be that much easier to tailor towards the needs of your audience. But until then, it’s important to stay ahead of the curve by trying to solve their problems, not just sell to them. The rewards are well worth it for businesses looking for long-term success on the digital marketing stage.