NaijaCopy’s Guide to Brandable Domain Names
Here’s a crazy idea: You don’t need a high-priced, super-duper premium domain name for SEO. A great domain name that people can find and remember can help your rankings and authority.
Of course, it doesn’t end there. You do need to put content on it. Content that is relevant and informative. Content that makes people want to come back. But, a great domain name can boost your Google rankings, too.
What makes a domain name brandable?
There are millions of domain names registered in the world, but only a few hundred thousand of them are considered brandable. Brandable domain names are short, catchy, and memorable and have strong potential to be a cornerstone of a business.
For example, PayPal has the domain name paypal.com which is considered a brandable domain name for many reasons. The word PayPal is known by millions of people and it’s short, memorable and easy to spell and pronounce.
5 key features of a brandable domain name
- It is short, simple, and predictable
A great domain name is like a good catchphrase—short, simple and memorable. Short domain names are easier to remember. A short and simple domain name has more marketing value than a longer or more complex one.
It is also more memorable and allows users to type it without making typing mistakes. Predictable domains prevent phishing attacks as users will not accidentally visit fake web pages whilst looking for your real website.
- It contains a market keyword.
Your domain name is often the first impression that potential customers—and search engines—have of your business and brand, and it can help get you found online. Every successful business website has a domain name that is easy to remember and hard to forget, but most importantly it includes an industry keyword that will ensure people can easily find you.
- It matches the registered brand name
Your domain name is an extension of your business’s identity. It is the first thing people will see when looking for you online, and it needs to reflect your business’s professionalism. It is also important that it accurately reflects your business name.
- It uses .com TLD
The market for domain names is constantly evolving and growing, and with it, the risks to businesses that choose sub-optimal domain name extensions. Businesses today take full advantage of the internet’s power to communicate, network, educate, sell products and solicit new customers. Because of that, a business’s domain name is its first step toward reaching consumers around the globe.
If you want to be found online by millions of people globally (especially search engines) and ensure your brand is effectively communicated via a website or blog, then you should use the.COM top-level domain extension.
- …Or a ccTLD
A ccTLD is the country code top-level domain that relates to a specific country. These are great for several reasons, one of them being that geo-targeting can still be achieved as the ccTLD is a direct representation of where you are.
For example, the ccTLD for Nigeria is “.ng”, so when a business is domiciled in Nigeria and serves the local market, it immediately tells this fact to others. So, if you are setting up a website or blog to serve a local audience, then a ccTLD can be a great choice for your site.
Another reason behind this decision is SEO. ccTLDs are viewed as more localized and tend to rank higher in SERPs than.COMs. A ccTLD will also make your domain name appear more professional and localised.
Your domain name is one of the most important decisions you’ll make when setting up your business website. It’s what people will see first and is a huge factor in determining if they stay or go. As well, it’s the basis for your brand so it should be simple and memorable. Do not skimp on this decision!