How to Optimise Your Blog Posts for SEO Like a Pro

Admittedly, Search Engine Optimisation (SEO) could give you a headache if you thought about it too much. But in reality, it’s not that hard to write your blog posts for SEO once you understand some basic concepts.

One of the most crucial elements of any blog is its SEO. Optimising your blog posts for search engines is key to getting more traffic and authority to your website.

The following are top SEO tips for blog posts that you should use on every blog post you write. Some of these things take very little effort but have a huge return in terms of traffic and SEO authority.

Plan your content with proper keyword research

Optimising a blog for SEO is not just about having a content strategy that is relevant and well received by visitors to the site. It is also about encouraging search engines to rank your content as high as possible.

So, it’s important though that you plan out your blog posts subjects carefully and spend a little time on keyword research. Choose your keywords correctly and invest enough time to write them properly and your blog will begin ranking organically for the most popular keywords.

When you know how to do keyword research, you can create content that speaks to people and searches.

Find semantic keywords for your focus keyword

Optimising your blog posts for SEO means using the language of your target website, both in terms of the words used, the queries they type in Google search bar and their order. The more semantic keywords you consistently use in your blog posts, the more chances your blog posts have to be shown on search engine result pages.

Write an effective blog post title

Writing an effective blog post title is very important since your blog titles are used in your meta tags and will determine how well the page is indexed for and ranked in search engines. The blog title is also an opportunity to catch people’s attention and can affect how much engagement you get from your audience.

A blog post title has two main tasks:

  • Give both users and search engines a clear and concise idea of what your blog post will be about.
  •  Highlight the keywords you want to rank well for in search engines.
How to Optimise Your Blog Posts for SEO Like a Pro2

Utilise keywords throughout your post

Tag lines, slugs, titles, H1 and H2 tags, anchor texts, alt-tags, image filenames and meta tags all are great places to include keywords. Keep in mind that every time you use a keyword in your blog post, it adds weight to the content when Google is determining what content to show in the search results for the keyword or phrase you are targeting.

Make internal linking a habit

Internal linking is a powerful technique that helps you improve your websites search engine ranking. To create an internal link to a page, you use the relevant keywords for that page in a sentence, just like you would anywhere else.  Though internal linking can help you rank well, it’s more commonly used as a way to improve your authority ranking within Google.

Optimise your images

Add value to your blog with more attractive photos. Uploading high-resolution images with keyword-rich file names and descriptions will help your site show up in search results and keep readers coming back for more.

How to Optimise Your Blog Posts for SEO Like a Pro3

Add a meta description to your blog post

Meta descriptions are what the search engines show when your page is displayed in a web search. They are one of the simplest SEO on-page components. A meta description should be unique and describe your blog post in a way that Google will love. It ensures that your site is receiving traffic from Google for each content piece you publish.

Write for your audience

Writing for an audience and SEO are what you need to get your content noticed online. This doesn’t mean writing what you think they should read. It means knowing your readers and writing what is of value to them.

Writing for an audience and SEO are what you need to get your content noticed online. This doesn’t mean writing what you think they should read. It means knowing your readers and writing what is of value to them.

Use categories and tags to organise content

Have you ever wondered why your blog isn’t ranking as well as you would like? Is it a lack of quality content? Perhaps there’s plenty of that! But what if there was another factor to account for? It could be the way that you are presenting the content.

Categories and tags are vital to helping search engines understand what your pages are about, but also in directing users directly to the most relevant information within your site. When you add them to your post/page, they help search engine spiders (e.g. Googlebot) to find relevant content on your blog more easily.

One way to do this is to make use of categories, e.g. if you’ve written a post about Nigerian food, tag it with “Nigeria” (or a country/region tag) and the tags “food” and “recipe”. This way Google will be able to understand that the post contents are about Nigerian food recipes.

Target to be the featured snippet in Google SERPs

We all know how Google display featured snippet in the SERPs. It will appear under the title of the page and you will see author information (if available) and a question/answer beneath.

If you write an article that is the answer to a frequently asked search query, you are more likely to be featured in the snippet than those who don’t. And it all starts with your blog.

If you managed to rank in a featured snippet, that means you are going to improve your organic traffic significantly!

Optimising your blog posts for search engines is key to getting more traffic and authority to your website.

Use social media to broaden the reach of your blog posts

If you’re already creating blog content for your site, why not promote it on your social media accounts to increase exposure? Tools like Hootsuite makes it easy to share links to blog posts and even schedule them ahead of time.

Conclusion

It can take years to get your blog up and running, but once it’s going, it’s the perfect place for marketing your business. Optimising blog posts for SEO is a long-term process – but there are plenty of things you can do from day one to make a positive difference today.

AboutIsabelle Munachimso
Isabelle is an experienced SEO copywriter and brand strategist who’s worked on multiple digital marketing projects for clients across different niches in the US, UK, Australia, New Zealand and Canada. She is the CEO of NaijaCopy.com. You can follow her on Twitter @https://twitter.com/NaijaCopySEO.

Leave a Reply

Your email address will not be published. Required fields are marked *