12 Common Website Mistakes That Can Hurt Your Brand

A website is the internet’s window to your business. It entices and intrigues users, beckons them inside, and can often be the difference between long-lasting success or failure.

You may have been told that a pretty site with plenty of exciting features would be enough to interest your brand product or service users. But that’s not entirely true – it needs to look and work well, too. By identifying what can go wrong with your website today and avoiding these potential problems, you will be able to grow your visitor count.

If you’ve recently launched a new website or have one in the works, now is the time to think about how it will be perceived by your audience. Your website is your most important marketing tool that should be easily accessible and inviting to each of your prospects. A great website can only get you so far if it doesn’t address many of these common blunders that can cause users to browse elsewhere.

Be it poor usability, slow performance, poorly optimized content, or a website that just looks outdated – the symptoms of a bad website are easy to spot. But fixing a website that has fallen into disrepair is harder. The purpose of this blog post is to help you avoid these common mistakes and optimize your website for conversion.

1. Target audience not clearly defined 

There are a lot of concepts that need to fall into place for your website to succeed, but in order for it to achieve the goals you set to meet your vision, your target audience must be clearly defined. 

A website is only as good and effective as its market. Sometimes, a website tries to speak to too many audiences. If you try to please too many types of customers, you’ll end up with a muddled website.

If every communication from your brand sounds like it was written by a chameleon that can adapt its colour at will, no one will know who’s writing or what they stand for. This eventually leads to a loss of trust in the brand and it doesn’t matter how great your product or service is. 

So, it’s important to understand who your target audience is and what kinds of websites they visit. By analysing your competition and paying attention to how your target audience engages with other content, you can create a site that speaks directly to those customers.

Remember: Your website’s most valuable asset is its visitors. It is a canvas for your brand and a way to make a great impression on your customers.

2. Bad website layout/structure 

Many small businesses are still making pretty the same common mistakes: Long blocks of text without any breaks for the eye or the mind, and a lack of intelligently used white space.

A bad website layout will confuse your users or will be just plain ugly. Neither of which anyone will want to look at. Make sure your website is easy to scan for visitors. 

Big pictures with short bits of text are great. This way when your site visitors won’t mind scrolling because they can spot the information on the page and don’t have to skim an entire page to find out what it’s about.

Readability is essential in web design — that also means the font and text layout of your website. The contemporary reader expects to be able to scan paragraphs to get an idea of the topic flow, so make it easy on them.

The following tips will help you improve your content’s readability:
  • To make your content easier to scan, choose larger font sizes for titles and section headings.
  • Make paragraphs short (no more than four lines).
  • To avoid the monotony of long paragraphs, use bullet points or block quotes.
  • Make use of visuals to illustrate your points and communicate information faster. You can also just use them for fun to pamper your visitors.

Make sure your brand website is mobile-friendly as well. The user’s experience will be negatively impacted if your site is not tailored for their smartphone.

Having a website that is not mobile responsive (automatically adjusts well to all screen sizes) means you will lose out on a significant portion of potential clients.

3. Cluttered page

Once on your site, visitors should clearly see the brands and benefits of doing business with you. When this information is hidden away or isn’t immediately apparent, they’ll leave.

A cluttered web page is one of the most common reasons websites have high bounce rate. Keep your content, graphics and calls to action simple. Clutter can come in many different forms, but it’s typically text-based. 

Moreover, too many images, text, and other elements on your website will make the page load slowly, which will confuse your visitors. As much as possible, avoid busy designs.

Keep your website clutter-free by following these tips: 
  • Everything on the page that does not contribute to its purpose should be removed  (non-relevant links, dormant images, and meaningless typography).
  • Don’t focus on too many things at once.
  • You should avoid clashing colours and patterns.
  • Minimise the use of colours and fonts.

4. Hidden navigation and annoying drop-down menus

Another common mistake with websites is the use of drop-down menus. They are annoying and aren’t that easy to navigate through. Ensure your website has simple navigational features, like tabs and a clear URL structure that’s easy to follow.

As a consumer, you know how annoying it can be to try to navigate to a company’s website and get distracted by pop-ups, drop-down menus and other “irritants.” Those same problems can hurt your business if you don’t pay attention to them.

Navigation is important. It’s what takes your visitors from one area of your brand website to another. It breaks up the content, and it helps the visitor figure out what to do next. There are several types of navigation that you can use, but they all work toward enhancing the user experience.

When used correctly, navigation tools will direct the user around your site easily and allow them to get where they want quickly and painlessly.

5. Boring and unengaging content  

Content is the bread and butter of your site. It is important that it serves a purpose. This means that you need to analyse what content needs to be on your site, where it fits best, and what will give visitors pertinent information about your business or website.

Your homepage should convey a clear message. There’s an old saying in the marketing world: The only bad content is boring content. The truth is, no matter how well you can write, if your content is boring, people will just leave and go somewhere else. 

Your website should be engaging, interactive, light, relaxed, inviting, and easy to navigate. This type of website keeps the focus on serving the customer without losing their interest along the way.

Visitors aren’t going to spend a lot of time looking through your website seeking basic information, so your homepage should be able to convey three things instantly:

  • What’s your brand name?
  • What products or services do you offer?
  • Why should they patronise/buy from you?

First, be clear, then be clever (if necessary). In terms of copy, plain and simple always wins over overly creative, vague content.

6. Thin content/information

On the other end of the spectrum are websites with little or no content. A huge trend in design right now is minimalism, and it can work when used properly. 

But the more information you can provide on your website, the better. Simply put, your content needs to be easy to read, interesting and engaging. 

Some business websites try to be too clever and the homepage comes off as vague in the process with little or nothing said. That is yet another major blunder. Visitor’s want to know who you are and what you can offer them.

If your website relies heavily on simple images without any clear direction, you’ll leave your visitors confused and they’ll lose interest quickly. 

7. Fluffs and empty words 

It’s a common mistake: including fluffs and empty words in your content. It might seem like harmless bits of text, but they are useless.

Content on your website can serve a variety of purposes, such as entertaining visitors, informing them, evoking emotions, or prompting them to act. But if you fill it with gibberish, jargon and other filler elements, you waste everyone’s time and money.

This particularly applies to meaningless text. So, rid your website of fluffs like these:

Buzz words. The truth is your visitors cannot really make sense of empty, overused words like “top-notch solutions,” “innovative strategies.” There’s nothing specific about them. So, be clear in your communication. Use words that create a mental image in the mind of your visitors.

Things that are obvious. There’s no point, for example, writing “Welcome to our website!” Your site visitors know you’re happy they visited.

8. Poor quality or irrelevant images

A picture is worth a thousand words, and images are sometimes the difference between a person clicking away from your site and staying to browse through more pages. Use the highest quality pictures that you can.

A website with low-quality images will turn visitors off. Similarly, images that don’t convey what you want readers to know will only confuse them.

9. No credible customer testimonials

You can tell everyone how great you or your product are, but if you’re the only one talking about it, it won’t mean a lot to your website visitors. They don’t really know you yet, so you won’t have their trust right away. 

So what can tilt the balance? Believable positive customer reviews.  

Customer testimonials are a fantastic way to boost your credibility with potential customers. There are many reasons why they are so powerful. Testimonials act as social proof which increases your trustworthiness in the eyes of visitors. They put you on a pedestal to speak about your firm, product or service in the positive. 

Even if your business hasn’t successfully completed any major project for a couple of big-time clients yet or been featured on a high-profile website, you can put up a few honest testimonials from friends in exchange for some free consultation. 

Here are a few ways to add brand credibility to your website:

  • Add testimonials, an extensive list of your clients and the logo of the media that has covered you, awards, certifications, etc.
  • Your testimonials shouldn’t be buried on a testimonials page. Whenever you make a claim, make sure you put them into context.
  • It is important that you include a name, a headshot and a professional title with your testimonials.
  • The only thing worse than no testimonial on your website are vague testimonials. The testimonials must be concrete. It should demonstrate how a problem was solved or a fear eliminated and the client’s specific benefits from using your product or service.

10. A call-to-action that is unclear or confusing

People are online to take action (i.e., buy, download, call you, etc.), that’s why they are on your website in the first place. 

A lot of brands make the mistake of not making their calls to action on their website clear enough. The best websites give clear instructions on what people should do next and offer actions centred around the main goal behind the page.

Even with the most compelling homepage copy, if you don’t clearly communicate what you want your visitors to do after they’ve read it, you will be missing out on valuable business opportunities. 

It is, however, important to know there’s a thin line between being helpful and being irritating. Ensure your brand or business CTA is specific and straightforward. Limit the amount of form-filling on your page, and let them spend a few minutes on your page before the CTA appears.

What can you do to ensure your CTA is effective? 
  • Ensure that your homepage includes a call-to-action button at the end of every section. For example:
  • Add a “Get a Quote” button at the bottom of the services section; and
  • Include a “Get in touch” button at the bottom of the page.
  • Keep your CTAs apart from each other.
  • It is also important that your CTA copy makes sense out of context. It is not a good CTA if it just says “Info” or “More”.

11. Not prioritising your ‘About Us’ page

Summarise your brand story with your ‘About Us’ page, complete with your physical and digital contact information. You always want to communicate your brand’s story well because it is one of the main keys to piquing the interest of your site visitors and they considering doing business with your brand.

You should put a good effort into your ‘About Us’ page, the one place where you introduce yourself to your website visitors, tell them about what you do, highlight your brand’s USP, and hopefully form a good relationship with them so that they become future customers.

12. No clear contact info

Another common mistake is omitting contact information or not making it easy to find. It is vital to sustain the interest of site visitors once they decide to place an order or use your services. Once they decide you are a good fit for them, it is vital they can quickly see your business contact information.

A business prospect will become frustrated and leave your website if they have to search for your contact information. You should have the link to your “Contact Us” page at the end the bottom of your CTA and each section on your service pages, in addition to being at the footer of every page. 

Improve your site and user experience with these steps

Your brand website must provide a good experience and look good if you don’t want to get lost among all the other ones out there. 

To help your business stand out online, you need to choose a reputable SEO copywriting + web design agency such as NaijaCopy to create your website. 

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Ways to Improve Your Site User Experience and Get More Organic Traffic

An excellent user experience is important when it comes to online business. If the customers don’t enjoy using your website, they won’t come back. Customers will usually blame a bad user experience on other factors such as low-quality content or lack of trustworthiness on your part, but in reality, what they really want is simplicity and usability.

Every website online desires the attention of the web user and there are tons out there right now. With so much competition out there, you’re going to have a hard time standing out and grabbing the attention of your potential clients.

You need to simplify the experience for the customer and make it as easy as possible for them to find what they’re looking for. Improved user experience is definitely an intricate part of the puzzle when it comes to improving your sales conversion rate, but there are a couple of other things you can do.

How do I know my user persona?

“Know your customer” is a term that’s tossed around in the marketing world. If you want to attract customers and get them to keep coming back for more, you must understand who they are. Really, truly know them. There’s no way around this rule. So yes, you need to do a little detective work and put on your detective hat.

So, how do you determine your buyer persona? How can you tell who is the ideal customer to target, and how do you go about finding out more about them?

Start with who you serve. This could be your customers but it could also be another group of people whose needs you fulfil. For example, if your business makes health equipment then your buyers are the health centres and the people using that equipment. If you are a life coach, then your buyers are the people who are paying you for coaching sessions.

Why is it important you understand your site users?

If you want to know how to run a successful business, improve your online revenue and get more traffic, then it’s important to understand your customer’s needs, wants and preferences. This is called the buyer persona. It helps you determine who will pay for your offering.

Undoubtedly, your site users are the most important asset you have. Wouldn’t it be fair to say that once you know them better, you’d be in a position to make them 100x happier? 

The more people that visit your website or mobile app on a regular basis, the more money you’re making. In fact, it can be said that more than 70% of online conversions come from returning visitors.

What factors influence a good user experience?

User experience (UX) is a modern business term that refers to the ways a person perceives and interacts with a brand. It encompasses the emotional and rational aspects of customers that can influence their perceptions, memory, satisfaction, loyalty and future behaviours.

A good user experience allows people to get new information, find what matters most and do what interests them. It means the site user finds or evaluates the brand, product, service or information on your site as being:

  • ·         Accessible
  • ·         Credible
  • ·         Desirable
  • ·         Usable
  • ·         Useful, and
  • ·         Valuable

How can the user experience be improved?

An excellent user experience is crucial to the customer journey. User experience (UX) is more than one dimensional and influences your conversion rate.

The percentage of visitors becoming paying customers is referred to as your conversion rate. This happens through the interaction between your website visitors or users and your website. The way users interact with your website directly affects their decisions — whether or not they buy from you.

Here are key tips to significantly improve your site user experience:

–          Keep your website pages consistent.

Brand identity and user experience can be affected a lot by consistency. It keeps the user interface clean, your branding consistent and saves you time when updating it across all your website pages.

If you don’t keep your website pages consistent, your users will start searching the Internet for information that you thought they already found.

–          Use proper and well written H1s and H2s.

You might not realise it, but your very first impression of a business is made by scanning your eyes over a website’s headline. A poor title will certainly put off potential customers and could leave you losing out on valuable sales opportunities.

Adding well-designed and written headlines to your site can help encourage customers to give you a second look. This isn’t something you should overlook, regardless of the industry you’re in.

–          Use bullet points to segment key information.

Have you ever noticed that people don’t like to spend so much time reading when on the web? Well, that’s putting it mildly. Nowadays, people want information to be quick and succinct, especially with mobile devices being used more and more.

You will be more likely to attract new readers to your articles if you are able to do so. Use bullet points to make key information stand out and draw attention to what you want your audience to see.

–          Ensure your site is responsive and mobile-friendly.

A responsive website means that it is designed to adjust to look good across multiple devices, such as smartphones, tablets, and desktop computers. A mobile-friendly site is somewhat simpler: it means the page will be easy to use on a smartphone.

You need to make your website mobile-friendly if you want visitors to stay long enough to perform a specific action. This is called bounce rate. The last thing you want is for a potential customer to leave your site as a result of any inconvenience caused by viewing the site on their smartphone.

–          Use images smartly.

Working with images in the digital world is somewhat of a science. It’s quite a tricky one too! Images convey emotions, trigger memories, and can be an effective way of visually saying more with less. They are also a great tool for brands to convey story-telling.

I’m sure you can think of examples where you have felt deeply connected with something – it could be a book, film, or even an article. This is because image triggers the imagination and enables you to see things in your own way.

–          Optimise your page speed.

Have you ever visited a website and thought it was taking a long time to load?  Or perhaps you have heard someone say, “My website loads too slowly.” Every millisecond counts – each second your website takes to load can cost you 20% of your visitors.

Speed has a direct impact on conversions too. A one-second delay in page response time leads to a 7% drop in conversions – that’s why optimising your page speed is so important.

–          Use white space.

White space is a wonderful design tool when used properly. It’s the eye sweets, the frosting on the cake, the whipped cream on top of your hot chocolate. It’s what gives your content area enough breathing room (no pun intended) to be read and scrolled with ease.

Use white space to make your pages more readable. White space makes web pages easier on the eyes and less stressful for your users.

–          Use attractive calls to action.

Have you ever noticed how some sites use text like “get this” or “buy now” in their calls to action? You’ll attract more attention to your message and become more engaged when you do this. It’s not effective though if there isn’t a logical link to the action you want them to take.

–          Fix your 404s.

A ‘404 not found’ page is one of the most frustrating and embarrassing things a visitor can see when visiting your website.

A 404 error is a small and simple one, but if it happens too often, then it can point to serious problems. According to Moz, 37% of users will abandon a website that has a broken link. That is more than enough reason to fix them before you ultimately lose those frustrated visitors for good.

Bottom Line

Understanding your buyer persona and improving your user experience with an attractive, usable website is a sure-fire way to improve your conversion rates. 

Now, with the Internet being such a critical part of our lives, it’s only a matter of time before your potential customers start reviewing your site online. So be sure to make a great first impression.

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Why Hire A Professional Ghostwriter for Your Life Story?

Having a memoir or book written is something every veteran or retiring professional wants to do. But the question is: who should really write the story? A ghostwriter? Publishing company? Or can you do it yourself?

Hiring ghostwriters to help with your book or memoir can be one of the smartest writing decisions you ever make. Ghostwriting will take all the stress of a major inspirational book writing project out of your hand and tell the story of your life in a skilled, non-judgmental way – and free of opinions or false premises. Just the way you’d perfectly imagined it.

Here are other reasons why hiring a skilled ghostwriter for your memoir or brand is just what you should do.  

A skilled ghostwriter will save you time and money

Writing a biography or autobiography can be time-consuming, and having it ghostwritten for you can save your valuable time, allowing you to spend it doing something else.

However, ghostwriting with the services of an expert is a great way to promote yourself, your company, or even your brand.

Writing a book is an excellent way to share great memories and lessons, and boost your personal or business brand

Help build brand awareness quicker

If you’re an entrepreneur and are looking to increase your brand awareness, ghostwriters can help you do this in a quicker way.

A skilled and experienced ghostwriter will write your biography professionally in a way that hooks and engages readers, expose your brand’s story to the world, and will even help minimise marketing costs by providing manuscripts that present a clear message and a unique voice.

Hire a professional ghostwriter if you’re not a writer yourself – naturally

Writing for others is a skill. But not everyone is naturally skilled at it. If you’re planning to start a blog, your writing would determine whether the blog will be successful or not. Not only do you need to have catchy content but an interesting story to tell too.

A skilled ghostwriter will write in a voice that resonates with your brand and audience needs – while you go about your business.

So, if you plan on writing your autobiography someday, you need to hire someone who can write in your voice. Plus they’ll present your story in a way that’s clear and consistent throughout the book.

Ghostwriters are professional writers

In the cutthroat world of brand development, literary talent is a key ingredient for success. Looking to publish a compelling piece of writing that will build your brand? Consider hiring a ghostwriter.

Ghostwriters are professional writers who can write your biography, autobiography, or autobiography. They have the ability to write for you as if they were you, and in the tone and voice of the character you want to portray. And they have experience writing on a range of topics.

You need SEO expertise

Are you’re looking to create a memoir or brand messaging for your business to attract more leads? Hiring a ghostwriter can be an excellent choice.

There are many reasons why the best ghostwriters should be part of every business owner’s strategy. One of these is the SEO advantages they provide their clients.

Ghostwritten content is authentic content

Hiring ghostwriters for your brand or autobiography might seem a little odd, but it actually makes sense. And it is a rather common practice. Ghostwritten content is authentic content. It’s ‘voiced’ by real people: Your employees, your colleagues, your clients, and of course, yourself.

Expertly ghostwritten books immerse the reader and emotionally connect them with the story.

It’s written in your own unmistakable style, it carries your voice and it clearly conveys your points of view. The ghostwriter simply facilitates this process and ensures the right content is created within the given boundaries of the project.

Conclusion

Hiring a ghostwriter is one of the smartest ways to write a classic memoir, publish an inspirational autobiography. And, it’s also a fantastic strategy to build your brand because our brains are simply not wired for multitasking. We can’t do everything — and that’s usually not a good thing.

Are you in the midst of publishing your memoirs, tell-all book or planning a launch strategy for a new autobiography? It might be time to hire a ghostwriter!

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8 Common Digital Marketing Mistakes Brands Make Today

When it comes to digital marketing, small mistakes can have big consequences. Without proper research and testing, you could lose revenue or even the trust of your customers. After all, it’s important to put your best foot forward. 

Even if you think you already know everything about digital marketing, you’d be surprised at how much I’m about to tell you.

Truth is, there’s a lot of work involved with digital marketing these days. With the intricate strategies of search engine optimization (SEO), content marketing, and ad campaigns, it’s easy to make mistakes.

I’ve put together the eight most common digital marketing mistakes I’ve seen brands make. Are you guilty of any of these? Don’t worry, they’re easy to fix. Just remember, mistakes can be a great learning opportunity for your brand. 

In this piece, I’ll run you through 8 common digital marketing mistakes brands make and what to do to fix them and turn your online business fortunes around. 

Not setting S.M.A.R.T goals with a monitoring strategy 

Unfocused marketing – a business’ most common online marketing mistake – can be devastating. Setting goals gives you insight into how your campaign is progressing. You won’t know how it’s taking shape If you don’t set them if you don’t, you won’t know if you achieve them within the right time frame.

If you don’t set realistic goals for digital marketing, you put your company at a disadvantage. Unrealistic goals are discouraging because they’re hard to achieve no matter how well you execute and optimise them.

In order to assess success, you must track or monitor your results vis-a-vis your goals. Otherwise, you will not be able to identify what areas need improvement.

What to do: 

Before starting a campaign, ensure that you have SMART goals. This means the goals must be:

  • Specific: Any goal must be geared towards a specific action – whether that’s clicks or leads.
  • Measurable: Make sure your goals are trackable. You can determine relevant metrics and data once you know what you are trying to accomplish.
  • Achievable: It is important to set goals with achievable digital marketing objectives. Set realistic milestones that you can achieve as you work toward your goals.
  • Realistic: Your goals should remain within the budget and resources available to you. Establish regular meetings to evaluate your progress toward your milestones so that your goals remain realistic and achievable. Don’t try and tackle more than you or your team can handle.
  • Time-bound: It is extremely important to set deadlines for your goals. This will keep your team motivated and on track.

Identify the key performance indicators (KPIs) that fit your goals best. Make sure to track your KPIs throughout your entire campaign with Google Analytics. By tracking them, you’ll be able to measure the ROI of your campaign.

2. Targeting the wrong audience

You may want to start by taking a look at your current marketing efforts. Are you really targeting the audience that is most likely to buy your products or services? Or, do you just have content and ads showing up in areas where there is no good match for who they are?

If your target audience is too wide or thin, it can be hard to get them to really notice you, reach out to you or visit your website.

A lot of companies target too broad of a market and try to attract as many people as possible. But because of the general lack of engagement and sales, they become discouraged when fewer people use or buy their products.

Some other companies think they know their audience but often end up targeting people they don’t actually want to reach. This way, spending time and money on the wrong people leads to waste. Yet it is easily preventable!

A business that targets broadly means they aren’t providing relevant content to the people who are interested.

What to do:

Do some research on your target audience!

Research and testing are necessary to find the right audience. It is essential to know who might be interested in your services or products. Begin by creating your business buyer personas based on your past customers. 

Buyer or marketing persona involves building a mental image of your ideal customer’s demographics, behaviour, aspirations, needs, what they care about, and how you can motivate them by fulfilling their dreams. 

It may also include data like the type of promotions they respond to, when they’re most likely to purchase a product, and what they would expect with that purchase (i.e. free shipping). 

With this information, you can shape both your product and your marketing efforts to meet these expectations.

3. Not paying enough attention to your website design

There was a time when a regular business like yours needed to have a site, but it didn’t necessarily need to be highly functional or even informative. It was just there. Things have changed since then and if you fail to realize that, you could lose out.

Today’s internet user is way different from the internet user of years ago. Nowadays users expect more than just words on a page. They want a site that makes them feel comfortable and convenient and above all else – users want it fast.

The only way to ensure you meet these expectations is through the integrated application of user experience design in your web design and development process. 

What to do:

To thrive in today’s digital marketing sphere, it is vital that your website is user-friendly and provides valuable information. This means ensuring your website is:

  • Clear, simple and easy to navigate.
  • Mobile-responsive. That is, you should ensure each element on your page is scalable so that it fits any device with the same dimensions.
  • Has brand colour harmony and consistency that’s soft on the eye.
  • Call-to-action buttons.
  • Intelligent use of white spaces.
  • Fast-to-load images and videos. Optimize images and videos for the web by compressing the file sizes.
  • A search bar etc. 

If you fail to prioritize user experience for your site or optimise it for your target site visitors, you’ll lag behind your competitors.

4. Neglecting SEO

Search engine optimisation (SEO) is the largest component of digital marketing. It represents about four out of every five dollars made online. The goal of SEO is to make your website rank higher than your competitors and drive highly qualified, relevant traffic to your website. 

Your website won’t show up in Google search results pages (SERPs) if you haven’t incorporated SEO into your digital marketing plan. This means you won’t be able to attract new and valuable leads for your business. As a result, your competitors capture all valuable traffic for your search keyword.

SEO takes time to develop, so you must be patient. Many companies don’t give it enough time to start showing results and drive the results they desire. This is often one of the biggest digital marketing mistakes of businesses. 

What to do:

SEO is the most important thing to do for any website. No matter what type of website you have, you need to be ranking high in Google.

While ranking high in Google isn’t easy, it’s easier if you know how to properly do keyword research. Specifically, before doing any SEO work, you need to understand what people search for and what they click on when they have a buying intent.

Simply put, keyword research is the most important thing you need to do if you want your website to generate mass interest and sales on autopilot. The purpose of your content must be to rank for your target keywords in Google and attract organic traffic to your website.

You can target your audience by researching the queries they make. By integrating these keywords into pages on your site and blog posts, you’ll be better positioned for search results for those key terms. Knowing your audience’s keywords helps you reach relevant and valuable prospects with your optimised content.

Learn from your customer service team and research your competitors and industry to identify the questions your customers have. 

After you have identified keywords to target for your buyer persona, you can go on to utilise such as AnswerThePublic or Ahrefs to finetune or articulate the keywords into proper search queries. Then creatively and naturally integrate them into your marketing content in the right density.

Additionally, double-check your content matches your target audience’s search and compare it to high ranking posts.

Besides keyword research, Make sure to follow these key SEO checklist:

  • Regularly writing high-quality content crafted to satisfy your audience’s needs.
  • Making your site load faster so people can access information faster. 
  • Optimising your title tags.

5. Leaving remarketing opportunities untapped

Simply put, remarketing is a marketing technique that allows you to re-engage site visitors. It is intended to help businesses bring customers back to their websites when they are ready to make a purchase.

Marketing to leads who have shown interest in your business, product, or service is a crucial part of the sales and conversion cycle. Leaving these customers out in the cold and focusing your marketing efforts on acquiring new customers is a big mistake that businesses make when optimizing their marketing strategy. This leads to a cycle in which businesses continuously acquire new leads, but fail to convert those leads.

See this ‘We miss you; have a N1K voucher’ email I got from Jumia ECommerce Store after I’d not shopped with them for a few months! It’s an excellent example of how remarketing can work for retaining undecided customers.

What to do:

Remarketing is a great way to stay connected with your customers online and maximize your return on investment. 

You won’t get your conversion right the first time every time. So, remarketing through targeted messaging offers the best chance of converting them into paying customers. It’s about getting people who have come close to buying something from you in the past to actually buy it or sign up. 

To develop an email remarketing strategy, start by creating an email marketing campaign that will help you collect emails from your audience. 

You can send them emails reminding them about an abandoned shopping or an item they viewed previously. You may also want to throw in an incentive by offering them a special discount. 

6. Ignoring custom blogging on your website to help build your brand identity and authority

While blogging is often thought of as an effective means for sharing your content with the world, it can also be a helpful marketing tool for establishing your business as an authority and driving traffic back to your site.

A well-written blog with unique, high-quality content is one of the best ways to not only share information about your products and services but help you rank higher in search engine results pages (SERPs).

One of the biggest mistake brands make is thinking that if they create a custom blog page on their website, it will take away from the time they have to work on client projects. 

But this couldn’t be further from the truth. If anything, creating a blog for your business can be an opportunity to get even more work while also building your brand identity and presence in the industry. 

Sadly, many businesses don’t have a blog page on their business website, or only publish 3 – 4 posts and think they’ve done enough. As a business, you need to blog regularly if you want to outrank your competition. 

What to do:

To make your blog more effective, you need to:

  • Blog consistently: It’s important that you blog on a regular schedule so it doesn’t appear as a one-off or an ‘if I have time’ event. If you want people to regularly come to your blog, it might be a good idea to stick to a schedule and plan ahead.
  • Create quality and relevant content: Quality content is content that has been created to satisfy your audience and provide them with a reason to want to engage with you more. 

Taking time to produce quality content will make your business blog page win every time with a positive user experience and, in turn, increases traffic and sales.

  • Engage with your audience: You can keep your audience interested and increase engagement with your blog post by interacting with them in the comment section.

7. Neglecting social media marketing

Your audience is on social media every day and week. They share pictures, videos, links and content. They talk about their lives, their frustrations and their experiences dealing with you, your competitors and companies like yours.

If your audience is on social media, then your business should be, too. The logic is simple. If you don’t share content on social networks and are found to be absent from networks where audiences spend much of their time, then you will appear not to care about them. Or worse, as old-fashioned and stuffy. If your competitors are active on those platforms, then you need to be too or risk being overlooked.

Every day social media is becoming an increasingly important part of a company’s digital marketing strategy. In fact, the average user spends 28% of their internet time on social media sites. A recent study has found that 47% of B2B marketers use social media to drive traffic to their website, and 48% use it to generate leads.

Additionally, it will help your business:

  • Boost brand awareness and loyalty
  • Get leads and convert them
  • Optimise your marketing budget by reducing costs
  • Enhance customer experience

What to do:

Social media marketing can be a great way to increase your website traffic and engagement. However, not all social media platforms are created equal; some offer high-quality content and others lack it.

While the benefits of social media marketing are undeniable, you should always choose a social platform that is right for your business. 

By studying the demographics of your audience it gives you insight into what they look for and basic information about them. This will enable you to tailor your content based on what interests them the most. 

And don’t forget, social media interaction isn’t about being a person anyone can follow; it’s about being the source of original ideas, interesting discussions, and emotional engagement. 

If you are trying to grow your brand or business on Facebook, Twitter, Instagram, LinkedIn and other popular networking sites, then social media advertising is one of the best ways to do it, especially if you want more exposure for your products or services. You’ll get seen by the people who matter: influencers, bloggers, and website visitors. 

8. Taking on too many plans with lean resources

It can be easy to feel overwhelmed if you are investing in multiple strategies. This results in strategies that get neglected or abandoned, resulting in a failure to achieve the results you wanted.

Your marketing strategy can be challenging to build when you are busy running your business. Because you do not have the time to devote to building campaigns, it could mean you lose money on those that do not deliver results.

What to do: 

It is important to consult experts about your digital marketing strategy to avoid these common digital marketing mistakes. 

Experienced and dedicated digital marketing agencies like NaijaCopy offer a full-service digital marketing solution that enables your campaign to succeed without you needing to lift a finger.

NaijaCopy’s experts are some of the best in the business and have successfully delivered multiple SEO copywriting and digital marketing projects to top client businesses across different niches in the US, UK, Australia, New Zealand and Canada. 

With a focus on delivering results, we help you become an industry leader. To find out more about our digital marketing packages, click this link or call us on +2347088547450. You can also email us at info@naijacopy.com.

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Effective ways to build brand trust on social media

Leveraging the power of social media is an excellent way to build and deepen customer relationships. Building brand trust on social media is not a simple task. There are many layers involved and it’s easy to make mistakes that can hurt the reputation of your brand and online community. There are proven ways to build trust, which this blog post will go over.

1. Align your social messaging to your corporate values

Social media gives a company an audience to communicate with, and the freedom to be as creative as they want. But if you’re going to use the medium, do it right — align your social messaging to your corporate values.

2. Maintain consistency with your brand’s voice

Brands must remain consistent in their voice on all channels if they wish to build trust with customers. Reinforcing that your brand is just a person helps to reduce some of the perceived risks around doing business with you by humanizing your brand.

3. Share unique and engaging content

According to a study by Hubspot, businesses that blog receive 97 times more visitors than organisations that don’t. Content is the currency of social media. Whether the goal is to share your business or promote a product, content is crucial to success.

The more unique and engaging your content, the more likely you are to stand out from your competition (and gain followers). Integrating unique or rich information with visual elements like images makes it all the more appealing and helps you build trust with followers.

4. Utilise user-generated content

Social media creates a lot of content about your brand. How do you sort through it to find gems and verify their credibility? Time and resources are at a premium in every company, and user-generated content (UGC) can help you sort through the noise. UGC offers brands an easy way to create good quality content on a regular basis.

5. Live-stream your content

Live streaming is when you simultaneously broadcast and watch an event happen in real-time. Anyone with Internet access is able to tune in and see what you’re up to. It’s a great way to bring your audience closer than ever before, build brand trust, and spread your company culture.

Famed CEO, Richard Branson, once said: “Anytime you can get in front of a video camera and talk about a business venture… I think that’s where the business opportunities are going to come.”

If you’re just getting started, I’d recommend choosing tools that stream as natively as possible from a mobile device. Not only will this create a more authentic experience for your audience, but it will ensure that they can view your video whether at work, home or on the move.

6. Stay online and give responses to reviews

People are reviewing everything online these days, and your customers want to know more than ever about the products you produce. Customers trust reviews almost as much as personal recommendations, so what better way to use those comment sections for good than to respond directly to your customers?

You need to engage in social media not only as a way to listen and learn — but also to respond in a timely manner with content that shows your audience how you’re just like them and care about their issues/concerns/cares.

7. Organise social media contests and giveaways

Organising a contest on social media is an effective way to create buzz around your brand, bring in new followers and encourage user-generated content. It’s a great tool to motivate your fans to take action and share their support through likes, shares and tweets.

8. Use trusted experts and peer voices as brand ambassadors, including industry and academic experts

The role of a credible expert or peer voice in your social media marketing campaign is to be an authentic and credible spokesperson for your brand. When you choose the right person, social media engagement grows.

There are two main ways in which you can build trust by using expert voices on social media:

· Credible expertise: Experts (for instance, academic experts or technical experts) have more credibility and respect among users to share their opinions.

· Peer voice: When an influencer has a lot of followers, it may be enough to use them as your spokespeople on social media. Peer-to-peer endorsement is one of the most powerful forms of influence.

9. Find and join in social media industry conversations

Find conversations where your customers and prospects are discussing your industry on blogs and social media and join in. Track relevant trends, keyword and hashtags and engage in conversations. Share your opinions to give your content marketing strategy a boost.

10. Monitor your brand’s social media metrics and performance

People are reviewing everything online these days, and your customers want to know more than ever about the products you produce.

Keep track of how your brand’s performance online by setting up your own branded social media dashboard. Monitor brand mentions, mentions of your company or product name, or a particular hashtag.

Hootsuite gives you a complete picture of how your brand is performing on social media by tracking your keywords, pages and profiles. Gain insight into how your audience engages with you using easy to read reports and dashboards.

Finally, staff your social media team with strategic leadership

Managing a team or staff that regularly engages on social media can be daunting, but is necessary to protect your brand and build trust with followers. A social media manager or a small team can make sure your brand’s voice is consistent across Twitter, Facebook, Instagram, LinkedIn, and Pinterest.

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NaijaCopy’s Guide to Brandable Domain Names

There are millions of domain names registered in the world, but only a few hundred thousand of them are considered brandable. Brandable domain names are short, catchy, and memorable and have strong potential to be a cornerstone of a business.There are millions of domain names registered in the world, but only a few hundred thousand of them are considered brandable. Brandable domain names are short, catchy, and memorable and have strong potential to be a cornerstone of a business.

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5 Profitable Online Businesses You Can Start with Little or No Money

An increasing number of people around the world prefer remote work to conventional jobs because it offers more flexibility, has better prospects for advancement, and can be turned into a profitable online company (without lots of training).

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How to Optimise Your Blog Posts for SEO Like a Pro

One of the most crucial elements of any blog is its SEO. Optimising your blog posts for search engines is key to getting more traffic and authority to your website. In reality, it’s not that hard to write your blog posts for SEO once you understand some basic concepts.

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12 Professional PowerPoint Tips to Make Your Presentation Look Stunning

For years, the modern way to present a business proposal has been to use PowerPoint. When done professionally, it can be an effective way to persuade an audience to take a specific action or to retain key information.

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Why Hire an Expert Local Blog Writer for Your Local Business?

Just because your website looks pretty, it doesn’t mean that your business is going to go places any time soon. If you want your online marketing campaign to bear fruit for your small business, you need to get an expert local blog writer on board to do the job for you.

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